Planning to Market olive oil – marketing to plan!

With this season starting to come to an end it’s time to assess what product(s) will be available as new season.  Do you have any surplus products as of last season?  How do you prepare your marketing for the year ahead? Again, I am aware that many of you will face challenges with the primary…

Trends, knowledge and the power of flexible thinking in the Olive Industry

Trends are happening all the time and unless we are receptive to what is happening, the truth – which usually leads to opportunity – can bypass any of us.  The difficulty lies in defining “what’s happening”, because your own internal belief system will determine how you interpret the current state of play. Sometimes our belief…

Why Extra Virgin Olive Oil should be added to your Dog’s Diet

Whether canine or human, if there are some unwanted pounds that need shedding, olive oil will help grease the weight-loss engine. The monounsaturated fats in olive oil actually encourage pound-melting by breaking down the fat inside fat cells, to get rid of belly fat and reduce insulin sensitivity.

Consumer Resources

See infographic of how olives is processed into oil and all the grades of olive oil and what they mean

Tips for planning your olive oil label

Considerations when ‘planning your label’ Australia and New Zealand Food Authority Some requirements for labelling: Name and address of manufacturer. This is to be site address not a PO Box, and should include the state of the manufacturer. The lot identification. This is a code that relates to each batch of oil you produce. The code for that…